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How to Use the Affiliate Report

The Affiliate Report allows you to track and analyze the performance of your affiliate partners. It provides a detailed breakdown of clicks, sales, commissions, and revenue across all affiliates and sub-affiliates sending traffic to your campaigns.

Step 1: Access the Affiliate Report

  1. Go to Reports.

  2. Select Affiliate from the Reports dropdown menu.

Create Affiliate Report filters and the By Affiliate results table

Step 2: Configure Report Filters

The Affiliate Report offers comprehensive filtering options to help you analyze affiliate performance:

  1. Campaigns: Select one or more campaigns from the Campaigns dropdown to analyze specific marketing campaigns.

  2. Date Range: Choose a date range to analyze affiliate performance over a specific time period (up to 120 months).

  3. Products: Filter by specific products to understand which products generate the most affiliate traffic. Orders that include one of the selected products are counted, and their revenue and refunds count only the selected products' share of each order.

  4. Affiliates: Select specific affiliates to analyze individual partner performance.

  5. Sub-Affiliates: Filter by sub-affiliates to analyze performance of affiliate sub-partners.

Affiliate Report filters interface

Step 3: Generate the Report

  1. Configure your desired filters (campaigns, date range, products, affiliates, etc.).

  2. Click Search to load the results.

Step 4: Review the Results

Each affiliate is displayed as a separate row in the results table. Click the arrow icon next to an affiliate to expand and view all associated sub-affiliates. Sub-affiliates are those that pass the S1 variable via the API.

Click the Sales or Upsells number of an affiliate to see the customers behind it, with their orders and address. You can download that list as a CSV file.

Affiliate Report results table with an affiliate row expanded to show its sub-affiliates
Note: If your sub-affiliates are not appearing, ensure that the S1 parameter is being correctly passed in the Add Click API call. Without it, the system cannot attribute traffic to the correct sub-affiliate.

Understanding Report Metrics

The Affiliate Report provides comprehensive metrics to help you understand affiliate performance:

  • Affiliate: The name and ID of the affiliate configured in the Affiliate section of Admoji.

  • Clicks: Total number of landing page visits tracked through the Add Click API. A repeated call for the same session and page — a refresh, or a tag that fires twice — counts once.

  • Partials: Also known as leads/partials. These are customers who filled out checkout information but did not complete a purchase.

  • Partials %: Percentage of partials relative to total orders (sales + partials + declines).

  • Declines: Number of transactions that were declined during processing.

  • Declines %: Percentage of declines relative to total orders (sales + partials + declines).

  • Sales: Total number of successful Sale (Step 1) transactions.

  • Sales %: Percentage of sales relative to total orders (sales + partials + declines).

  • Sales Revenue: Total revenue generated from Sale (Step 1) transactions.

  • Refunds: Total number of refund transactions.

  • Refunds $: Total dollar amount of refunds.

  • Step1 Commission: Total commission paid for Sale (Step 1) sales.

  • Upsells: Total number of Upsell (Step 2) transactions.

  • Upsells %: Percentage of upsells relative to the number of Sales (Step 1).

  • Step2 Commission: Total commission paid for Upsell (Step 2) sales.

  • Upsell Revenue: Total revenue generated from Upsell (Step 2) transactions.

  • Net: Net revenue after subtracting all affiliate commissions.

  • Average Ticket: Average revenue per sale, calculated as Net divided by the total number of Sales (Step 1).

  • Chargebacks: Total number of chargebacks.

  • Alerts: Total number of chargeback alerts, across all alert types.

  • RDR Alerts, Ethoca Alerts, CDRN Alerts, Verifi CDRN Alerts and Other Alerts: Number of chargeback alerts of each type. Unknown Alerts are alerts marked before alert types were recorded. See How to Record the Type of a Chargeback Alert.

Tip: Click the settings (gear) icon above the table to choose which columns to show. Drag the columns to change their order, use Select All, Remove All or Reset Layout if you need them, and click Save.

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