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How to Use the Affiliate Report

The Affiliate Report allows you to track and analyze the performance of your affiliate partners. It provides a detailed breakdown of clicks, sales, commissions, and revenue across all affiliates and sub-affiliates sending traffic to your campaigns.

Step 1: Access the Affiliate Report

  1. Click Go to E-commerce.

  2. Go to Reports.

  3. Select Affiliate from the Reports dropdown menu.

Affiliate Report navigation interface

Step 2: Configure Report Filters

The Affiliate Report offers comprehensive filtering options to help you analyze affiliate performance:

  1. Campaigns: Select one or more campaigns from the Campaigns dropdown to analyze specific marketing campaigns.

  2. Date Range: Choose a date range to analyze affiliate performance over a specific time period (up to 120 months).

  3. Products: Filter by specific products to understand which products generate the most affiliate traffic.

  4. Affiliates: Select specific affiliates to analyze individual partner performance.

  5. Sub-Affiliates: Filter by sub-affiliates to analyze performance of affiliate sub-partners.

  6. Rebill: Filter by billing cycle numbers to analyze recurring revenue performance.

Affiliate Report filters interface

Step 3: Generate the Report

  1. Configure your desired filters (campaigns, date range, products, affiliates, etc.).

  2. Click Search to load the results.

Step 4: Review the Results

Each affiliate is displayed as a separate row in the results table. Click the arrow icon next to an affiliate to expand and view all associated sub-affiliates. Sub-affiliates are those that pass the S1 variable via the API.

Affiliate Report results table with expandable rows
Note: If your sub-affiliates are not appearing, ensure that the S1 parameter is being correctly passed in the Add Click API call. Without it, the system cannot attribute traffic to the correct sub-affiliate.

Understanding Report Metrics

The Affiliate Report provides comprehensive metrics to help you understand affiliate performance:

  • Affiliate: The name and ID of the affiliate configured in the Affiliate section of Admoji.

  • Clicks: Total number of landing page visits tracked through the Add Click API.

  • Partials: Also known as leads/partials. These are customers who filled out checkout information but did not complete a purchase.

  • Partials %: Percentage of partials relative to total orders (sales + partials + declines).

  • Declines: Number of transactions that were declined during processing.

  • Declines %: Percentage of declines relative to total orders (sales + partials + declines).

  • Sales: Total number of successful Sale (Step 1) transactions.

  • Sales %: Percentage of sales relative to total orders (sales + partials + declines).

  • Sales Revenue: Total revenue generated from Sale (Step 1) transactions.

  • Refunds: Total number of refund transactions.

  • Refunds $: Total dollar amount of refunds.

  • Step1 Commission: Total commission paid for Sale (Step 1) sales.

  • Upsells: Total number of Upsell (Step 2) transactions.

  • Upsells %: Percentage of upsells relative to the number of Sales (Step 1).

  • Step2 Commission: Total commission paid for Upsell (Step 2) sales.

  • Upsell Revenue: Total revenue generated from Upsell (Step 2) transactions.

  • Net: Net revenue after subtracting all affiliate commissions.

  • Average Ticket: Average revenue per sale, calculated as Net divided by the total number of Sales (Step 1).

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