The Conversion Report provides comprehensive insights into your website's conversion funnel performance, tracking total conversions, pre-clicks, partials, click-through ratios, declines, and paid conversions. This detailed reporting tool helps you analyze your marketing campaign effectiveness and optimize your conversion funnel from multiple perspectives including campaigns, affiliates, products, dates, and processor.
Step 1: Access the Conversion Report
Click Go to E-commerce.
Go to Reports.
Select Conversion from the Reports dropdown menu.
Step 2: Configure Report Filters
Choose your desired Date Range using the date picker controls.
Select the Campaign(s) you need for your report from the dropdown menu.
Choose the Product(s) you want to include in your analysis.
Select the Processor(s) you want to include in your analysis.
Choose the Processor Groups for broader processor categorization.
Select the Affiliate ID(s) you want to analyze.
Click Search to generate the report with your selected criteria.
Step 3: Review Results and Charts
The report displays two chart types: a pie chart showing conversion summary (Sales, Declines, and Partials percentages) and a bar chart showing activity by campaign.
Use the tabs above the data table to filter results by Campaigns, Affiliate, Sub Affiliate, Product, Date, or Processor.
Review the comprehensive conversion data table below the charts for detailed metrics. Hover over chart elements to see specific values for the selected date range.
Click the hyperlinked numbers in the table to access detailed customer information.
Understanding Report Terms
The Conversion Report uses specific terminology to describe conversion performance:
Campaign ID/Name: Represents the campaign identifier and name. The name is a hyperlink that navigates to the campaign's designated URL.
Clicks: The number of users who clicked on the link on your pre-landing page to be redirected to your offer's landing page.
Partials: Customers who visited your website and filled out only partial data, inquiring about the product, but did not complete a purchase. Once a customer places an order, they are no longer logged as a "Partial".
Declines: Customers who submitted billing information and the transaction was declined. If a customer corrects the information and submits again with an approved order, they are no longer logged as a "Decline".
Sales: Represents the number of unique customers who completed a purchase within the CRM.
Cpa (Cost Per Acquisition): The amount paid to affiliates for sales. This value is populated from your Cake Account.
Ecpa: The amount paid to affiliates for sales.
Epc (Earnings Per Click): Earnings per click. This value is populated from your Cake Account.
Approval %: The ratio of sale orders vs Total Orders. Does not include Upsells.
Partials:Order (InquiryToOrderRatio): Partials to order ratio. The number of partials per successful order.
Decline %: The decline ratio of sale orders. Does not include Upsells.
Upsell 1/2/3: Total number of upsell 1, 2, or 3 orders respectively.
Upsell 1/2/3 Take Rate: Ratio of Upsell 1, 2, or 3 orders to Sales respectively.
Sale Revenue: Total amount of sale revenue.
AOV (Average Order Value): Average income per customer.
Media Rev (Media Revenue): Total amount of media revenue. This value is populated from your Cake Account.
Spread: Income per customer. Represents the Sale Revenue divided by ACTUAL number of total sales.
Margin: Additional margin information for analysis.
Refunds: Total number of refunded transactions.
Refunds Amount: Total amount of refunded revenue.
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